General

General Tire is a brand with a long history, founded in the United States in 1915, that now produces a wide range of tires for passenger cars, SUVs, and commercial vehicles. Owned by the German company Continental AG, it specializes in durable tires with a focus on SUV and 4×4 performance, but also provides high-value tires for other applications. The brand is known for its technological advancements and reliable products, with a manufacturing presence both in the U.S. and Europe.